Proposed Event Details
Gift Card Promotion – 20% off Gift Cards
Proposed Dates:
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Additional Details
- Free for CRA members
- Non-Members $100?
- Denominations: $25, $50 & $100 *can choose more than one
Marketing for Event
Website Updates
- New content (photos, graphics, etc.)
- Refreshed, modernized design
- Restaurant directory & individual restaurant pages
- Informational pop-up messages on gift card pages
- Multiple phases of updates to coincide with progress of the campaign
- FAQ’s featured on multiple pages
- Search Engine Optimization
$2,500
Social Media Management
Daily posts on Facebook and Instagram for one month leading up to event
Post-event content explaining gift card redemption
Custom Content Creation
Monitoring of Comments & Messages
Implementation of Custom Growth Strategies
$1,000
Radio & TV
Leveraging relationships with Radio & TV stations for commercial schedules
Production of commercials
Cost: $3,500
Ad-Ons
Ad Spend Recommendations
Social – $1,500
TV – $5,000
Radio – $3,500 2 week flight
