Brand Guidelines

• Research
• Establish brand consistency by creating logo variations, selecting a color palette and fonts
• Consolidate brand identity into a brand guide

Wireframe

• Visual guide that represents the framework of a website
• Mockup

Redesign Pages

• Redesign 14 existing pages
• Create new Sustainability page
• Add Products page & Services page with links to each product and service, for navigational and user experience purposes
• Add Cookies notice

Mobile Optimization

• Adjust website responsiveness to mobile and tablet screen sizes

User Experience Optimization

• Adjust website responsiveness on multiple laptop and desktop sizes
• Unbiased reviews of overall website user experience

Title tags

• Add page title tags

Meta description

• Add page meta description with targeted keywords

Keywords

• Add targeted keywords as headings and in body content

Google Search Console

• Set up Google account
• Connect domain to Google Search Console
• Submit updated sitemap
• Submit all pages to Google for reindexing

Page Speed Optimization

• Compress all files
• Resize/ scale down photos
• Analyze Page Speed Insights for performance issues

2 rounds

• Client is allotted 2 rounds of revisions
• Each revision can have as many edits as needed, consolidated into one list
• After the first round of revisions, requested edits will be made and the development website will be updated and can be viewed by the client using the same link

• Migrate development site to host (existing hosting account or set up new hosting account)
• Replace existing site

Google Analytics

• Connect Google Analytics

Accessibility

• American Disabilities Act (ADA) accessibility compliance

Pre-Production

• Shoot strategizing (30 min)
• Shoot scheduling (30 min)

Production

1. On-site shoot (On-site Services) – 4 hrs. 30 min

• • Package Printing (3-5 photos and videos): 1 hr.
  • Container forming and Wrapping (3-5 photos and videos): 1 hr.
  • Folding and Gluing (3-5 photos and videos): 30 min.
  • Skive and Hem (3-5 photos and videos): 30 min.
  • Electronic Prepress and Plate making (3-5 photos and videos): 1 hr.
  • In-House Inks (3-5 photos and videos): 30 min.

2. Studio Shoot (product photography and videography) – 1 hr. 30 min

• • Round Containers (2-3 photos and videos)
  • Non-Round Containers (2-3 photos and videos)
  • Folding Cartons (2-3 photos and videos)
  • Container Sidewalls (2-3 photos and videos)
  • Lids (2-3 photos and videos)
  • Group Shots (4-6 photos and videos)

Post Production

1. Homepage video edit: 9 hrs.

• • Cutting: 5 hrs.
  • Color-grading: 1 hr.
  • Transitions: 1 hr.
  • Revisions: 2 hrs.

2. Photography edit: 5 hrs.

• • On-site photos: 3 hrs.
  • Studio photos: 1 hrs.
  • Revisions: 1 hrs.