Thank you for the opportunity to participate in your search for an exclusive marketing partner. We would be honored to be associated with the North Fork Rancheria of Mono Indians of California. We have long-admired the positive impact of California’s 60+ tribal casinos and their ability to drive economic growth, support tribal communities, and navigate a complex regulatory and competitive environment. Your reputation for being consistent, transparent and honorable are exactly the traits we look for in a partner. We, at ADvine, would love to play a partnership-role in your growth and ascension to the very top of California’s tribal casino industry.
Company
Background
& Information
ADvine is a full service, eco-friendly, digital advertising agency that specializes in telling their client’s stories through modern marketing. ADvine was founded April 2017 in Fresno, California by business partners Layne Ryan & Danielle Hicks. Layne Ryan, our company Chief Executive Officer, brings the knowledge and experience that comes from more than (30) years in media mostly running corporate groups of radio and TV stations (iHeart Media, Cumulus Broadcasting, NBC/ Granite Broadcasting). He comes to work every day like he owes our clients a debt, because he really believes he does (even if it’s a debt of gratitude). Layne is the proud father of (4) talented children (all whom have put time and energy into the growth of our company).
The partner, Danielle Hicks is product of Fresno State who rapidly advanced in the media industry. She received her Degree in Communication before entering the world of network television. She went on to radio where she climbed the ranks in local management and National sales before stepping aside from the world of exclusively-traditional media to start ADvine (with her business partner, ADvine CEO, Layne Ryan). Danielle has been proud to serve on the board (5 years) of Fresno’s chapter of the California Restaurant Association, and she goes to great lengths every day to help businesses, of all types, grow.
The agency has strategically grown it’s staff and services over the years. As an ad agency, ADvine has worked in more than 70 industries including public, private, non-profit and beyond. ADvine specializes in developing and implementing custom marketing plans to help businesses grow.
Top Pair
of Account Managers
Gaming Experience
As an agency, ADvine entered the world of gaming through the relaunch of 500 Club Casino in Clovis, CA in 2017. Additionally, ADvine competed for and earned the role of exclusive marketing partner for the launch of Ace & Vine in Napa in 2020.
Of course, throughout their careers, the agency’s ownership has worked with every casino and cardroom in Central California.
Customer Service
Corporate Philosophy
At ADvine, we believe our 5.0 rating on Google illustrates our company philosophy toward customer service better than our own words ever could.
ADvine has accrued 108 5-Star Reviews—more than the next 10 agencies in Fresno combined.
Innovations
On a daily basis, we use Artificial Intelligence (AI) in every department to enhance and innovate the human creativity within our walls.
In special circumstances (like a tradeshow in Las Vegas), we have incorporated a large LED wall with 3D animation.
Additionally, one of our specialties is incorporating motion graphics with logo design…
As well as full-length commercials, where applicable. For example, insects are not great actors but through animation, we get them to perform.
Results
Throughout our agency’s life, we’ve tracked numerous KPI’s – dependent on campaign and client objective –
but the most consistent KPI’s tracked are impressions, clicks to website, CPM, and various on-site conversions.
0
Impressions
0
Clicks to Website
$8.59
Avg CPM
(excluding search campaigns)
Awards 
We are not yet able to promote this award publicly.
We have been informed that ADvine has been voted the Number One (Gold) Marketing Firm in Central California by the Fresno Bee in their People’s Choice Awards.
(Nearly 1 million overall Best of Central California Votes.)
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Gaming License Compliance
Deal us in!
ADvine is willing to undergo the North Fork Gaming Commission’s application process for licensing compliance and will work collaboratively to ensure full regulatory adherence.
Design & Consultation
Estimates
(Circumstances may vary)
| CREATIVE PROCESS/ TASK | TIMELINE |
| Creative Concepts | 1-2 weeks |
| Collateral Design (Online & Offline) | 2 weeks |
| Digital Marketing | 3-5 days |
| Radio Production | 1 week |
| Television Production | 8-10 weeks |
| Branding Campaigns | 4-8 weeks |
Account Support
Dyllon Ryan
Chief Marketing Officer
Gaston Villanueva
Operations Lead
Bee Garcia
Design Lead
John Pish
Multimedia Lead
Cameron Dominguez
Multimedia Producer
Warren Whitehurst
Design Assistant
Milena Karapetyan
Content Creator
Lexi Carmona
Content Assistant
Christina Gunn
Social Media Coordinator
Strategic Planning
This framework ensures a structured approach to strategic planning while allowing flexibility for innovations.
Creative Examples
Branding Campaigns
Chef’s Pure Pet
JC Melton Air Conditioning
Kepler Neighborhood School
SIERRA MEADOWS BEHAVIORAL HEALTH
TV Commercials
the 500 Club Casino
the 500 Club Casino
Ace & Vine
Sequoia Springs
The Spa at Fig Garden
Visalia Adventure Park
Promotional Campaigns
Razzari Auto Centers – Pick your Payment
500 Club $100k Giveaway
Radio Commercials
the 500 Club Casino
Visalia Adventure park / Sequoia Springs
Jack Ohanesian DDS
Recruitment Campaigns
The Vineyards – California Armenian Home
Affiliated Services GROUP
Student Nest
MOCHUELO TAPAS
Teppan Tora
Social Media Ads
Direct Mail
The Spa at Fig Garden
JC Melton Air Conditioning
Clean Pools 4 you
Print Ads
Swag/ Logoed Items
Outdoor Boards
Menus, Brochures, Etc.
Ace & Vine Brochure
Restorative Health & Wellness Brochure
Ascend Behavioral Health
Karlita’s To-Go Menu
Gibson Wine Company
Teppan Tora Menus
Email Campaigns
We measure email campaign success by tracking key metrics that evaluate engagement, conversions, list health, and brand impact. Open rates show how well subject lines capture attention, while click-through rates and click-to-open rates measure content relevance and CTA effectiveness. We also monitor conversion rates to track how many recipients take the desired action, such as visiting the linked URL or making a purchase. Additionally, we assess how the campaign strengthens brand perception by maintaining consistent messaging, visuals, and tone. Finally, we review bounce rates, unsubscribes, and spam complaints to maintain list quality and optimize future campaigns. This data-driven approach helps us fine-tune strategies for maximum results.
Advertising/ Marketing
Services
Brand Management
Video Production
Photography
Graphic Design
Social Media Management
Influencer Marketing
Web Design
Traditional Media
Media Strategy & Buying
Research & Development
Our Research & Development efforts are spearheaded by Chander Joshi. He has 20 years of gaming experience that includes: the Department of Justice, Gaming Registration Program and direct experience with card rooms and casinos that include: Club One Casino, 500 Club Casino, Casino San Pablo, Bicycle Casino & Diamond Jim’s Casino.
| Metric | Details |
| Number of Casinos (2022-2023) | Approximately 62-63 |
| FY23 GGR (Sacramento Region) | $11.97 billion (includes northern Nevada, predominantly California) |
| Economic Impact | Estimated $7.8 billion |
| Jobs Created | 63,000 |
| Income Generated | $3.3 billion |
| Annual Donation to Problem Gambling | $8.2 million |
| U.S. Tribal Gaming Revenue FY23 | $41.9 billion (California is largest contributor) |
This table encapsulates the scale and impact of California’s tribal gaming industry, providing a snapshot for further analysis.
All roads (and bus routes) from Northern CA lead FIRST to
North Fork Mono Casino.
We will have a dedicated team with experience in table games and slots with an eye for traffic patterns and gaming consumer habits in the Bay area and Sacramento region… as they pertain to Madera and our our overall local communities.
Corporate Identity
Vita-Pakt Citrus Products
Ford Financial Group
White Paper
We collaborated closely with the client to understand their vision, which focused on a clean, modern, and visually appealing design. To ensure consistency, we established the key design elements: selecting fonts and colors from the brand palette, and adopting a “softer” aesthetic for a welcoming feel. Infographics were hand-crafted to present complex information in a digestible and engaging way.
The final product was a modern, professional White Paper booklet that captures the essence of the client’s brand and serves as a comprehensive informational resource for engaging potential clients.
Logo Development
Our logo development process begins with a collaborative conversation to understand the client’s vision, brand identity, and target audience. When the desired outcome isn’t fully defined, we guide the creative direction by presenting mood boards and design concepts that explore different styles and possibilities.
Once a direction is chosen, we refine the design through a series of revisions, incorporating client feedback to ensure the final logo aligns with their vision. After approval, we create logo variations optimized for different layouts, color applications, and use cases.
Deliverables include high-quality exports in multiple file formats, such as PNG, PDF, and EPS, ensuring seamless integration across print, digital, and promotional materials.
Product
Advertising Campaign Results
Business 1 – Nightlife & Restaurant
(November 2024 – February 2025)
Primary Objective: Generate Awareness About Restaurant and Nightlife
Impressions: 808,560
CPM (Cost per 1,000 Impressions): $3.72
NYE Party
Primary Objective: Sell (150) Tickets to Exclusive Event
Tickets Sold: 178
Cost Per Acquisition: $4.49
ROI: $7,210 (9x investment)
Business 2 – Healthcare
Q4 2024 Video Campaigns
Primary Objective: Generate Impressions and Completed Video Views (:30+)
Impressions: 544,820
Video Views (:30+): 348,124
Cost Per View: $0.02
Q4 2024 | Search
Primary Objective: Generate :60 Phone Calls
:60 Calls from Ads: 1,583
Cost Per Conversion: $4.50
Business 3 – Mental Health Services
Search | Patient Admits
Patient Admits: 33
Cost Per Acquisition: $2,711.47
Viable Leads Generated: 118
Acquisition %: 27.97%
ROI: $1.01 Million
(11x investment)
Instant
Winner! 
Third-Party Vendors
Long-Form 3D Animation
New York, NY
Casino Signage
Email & Mobile Campaigns
Search Engine Optimization
Other Information
The Multiplier
Why ADvine?
ADvine has 108 5-Star Reviews—more than all the other major advertising agencies in Central California combined.
Creative content creation is critical and not having to outsource keeps your cost down.
ADvine’s ownership team, throughout their extensive careers, have worked with every card room and casino in Central California.
Price Structure
ADvine’s pricing structure is a combination of retainer fee and a percentage of paid media.
The retainer is based on an estimate of the standard.
Retainer Fee: $25,000 per month
(Based on estimated scope of work)
Does not include Commercial Production (per project basis), Social Media Management or Paid Media:
- Traditional/Offline Media 15% Commission
- Digital Media 20% Commission
Includes:
- Strategy & Consulting
- Brand Management
- Graphic Design/Collatoral Design (not printing)
- Maintaining Media Relationships on clients behalf
- Developing Industry exclusive partnership opportunities as
applicable with local media - Media Proposals on-going, placed on quarterly basis
- Media & Marketing Performance reported monthly
References
NEW CLIENT
(within the last year)
“
Layne and his staff have been amazing! We have seen a huge increase in traffic since switching to ADvine. I highly recommend them to any business.
Steve Bisla, Owner, The Standard
CLIENT FOR 3+ YEARS
“
ADvine is simply the premier creative agency in Fresno. Their team and expertise is top notch for whatever business goals you may have. It has been such a pleasure working with them. Organized, timely, and proactive.
Megan Oliveira, Director of Business Development & Marketing,
Sierra Meadows and Ascend Behavioral Health, Oasis Eating Disorders Recovery, and Aspen View Mental Health.
NO LONGER A CLIENT
(previously a client for 7 years
before being purchased by a Fortune 500 high roller)
“
Best ad agency ever!
Talented, creative, responsive, thorough, thoughtful, caring. Great team.
Luke Robinson, Owner, Visalia Adventure Park
