ADOPT CONTENT BASED ON EMERGING TRENDS AS REPORTED BY:

The “KEVIN CLAUSE” 

• Encourage direct engagement through calls, appointments or online resources while emphasizing the importance of timely mental health intervention and care

ADOPT CONTENT BASED ON EMERGING TRENDS AS REPORTED BY:

The “KEVIN CLAUSE” 

• Encourage direct engagement through calls, appointments or online resources while emphasizing the importance of timely mental health intervention and care

SOCIAL MEDIA “SPECIFICS”

MENTAL HEALTH “TIP OF THE WEEK”

• Share a tip for improving mental well-being (M.H.M)

STAFF SHOWCASE

• Highlight a staff member and their role in supporting clients’ mental health

CLIENT SUCCESS STORIES

• Share anonymized success stories (consent?)
• To inspire and give hope

MENTAL HEALTH MYTH VS. FACT

• Address and debunk common Mental Health myths

SELF-CARE SPOTLIGHT

• Share self-care tips or activities to encourage self-care routines

 BOOK OF THE MONTH

• Recommend a book related to Mental Health & Wellness

MORE “SPECIFICS”

INSPIRATIONAL QUOTES

• Share motivational quotes related to Mental Strength & Recovery

MENTAL HEALTH JOURNEY MAP

• An illustrated “journey map” that demonstrates the different stages on the path to the restorative mental health

WHISPER CHALLENGE – MENTAL HEALTH EDITION

• Perform the “whisper challenge” (music plays as a person mouths a mental health term)
• People are encouraged to guess the term – but we really are most interested in them stopping the scroll, engaging the game…. even if only in their head

FACTS IN A FLASH SERIES 

• Quick, visually engaging facts about mental health, using dynamic animations or graphics

A DAY IN THEIR SHOES

• Create a series of posts from the perspective of someone experiencing a specific mental health challenge, to foster empathy and understanding

INDUSTRY-WIDE TOPICS TO CONSIDER

MORE TOPICS TO CONSIDER

HOT TOPICS:

• According to Becker’s Hospital Review, one of the most relevant and currently topical mental health issues, especially within the healthcare industry is burnout.

IMPLEMENTATION STRATEGY:

• Burnout awareness: Share insights, highlighting Sierra Meadows’ initiatives to support staff wellness.
• A-Day-In-The-Life: Showcase a mental health professional’s typical day, highlighting stress-relief and wellness activities.

HOT TOPICS:

According to SAMHSA, the following mental health topics are currently most topical:

• Crisis Care Transformation: Expansion of the 988 Suicide and Crisis Lifeline and initiatives to transform America’s behavioral health crisis care system.
• Overdose Prevention: Addressing the overdose epidemic, particularly in relation to opioids and other substances.
• Comprehensive Mental Health Services: Historic investments in CMHCs to increase access to quality mental health services across communities.
• Early Serious Mental Illness (SMI) Programs: Emphasis on evidence-based programs for individuals with early SMI, including first-episode psychosis.
• Certified Community Behavioral Health Clinics (CCBHCs): Increased funding for CCBHCs to improve access to coordinated care and recovery support services.
• Integration of Primary and Behavioral Health Care: Enhancing infrastructure to integrate primary health care and wellness services for individuals with SMI or co-occurring mental illness and substance use disorders.
• Expansion of Mental Health Workforce Training: Training initiatives to strengthen the mental health and related workforce to better meet the needs of individuals seeking care.
• Stigma Reduction in Mental Health: Efforts to change the historic stigma associated with mental health issues, including a proposed name change from “Abuse” to “use” in SAMHSA’s and Centers’ names to reduce barriers to seeking care.

IMPLEMENTATION STRATEGY:

• Overdose Prevention Programs: Creatively inform followers about our overdose prevention programs and available resources, especially concerning opioids.
• Interactive Suicide Prevention Awareness: Use engaging visuals and/or animations to share key facts and resources for suicide prevention.
• Myth vs. Fact (Overdose Prevention): Debunk common myths about overdose and share the factual information.

HOT TOPICS:

According to the National Institute of Mental Health (NIMH), the following mental health topics are currently most topical

• Precision Psychiatry Initiative: This initiative aims to tailor treatments for individuals more effectively, often a trial-and-error process that can lead to delays in receiving effective treatment. NIMH is focusing on biomarker development and precision diagnostics, particularly for major depression, and supporting studies that follow large, diverse cohorts of individuals to better predict patient progress and optimize treatment.
• COVID-19 Risks for People with Serious Mental Illness (SMI): Recognizing that people with SMI are more likely to get COVID-19 and suffer severe outcomes, NIMH supports research to address urgent mental health research questions related to COVID-19. This includes the broader secondary impacts of the pandemic and research at the intersection mental health, COVID-19 and HIV.
• Suicide Research: Suicide is viewed as an urgent and complex public health crisis. NIMH has formed a Suicide Research Team committed to reducing the suicide rate by 25% by 2025.
• Genomic Psychiatry: The Genomics Team at NIMH is shaping the field of genomic psychiatry, which involves the study of genes to improve risk prediction, prevention, diagnosis, treatment selection, and understanding the causes of mental illnesses.
• Mental Health Disparities: The Disparities Team at NIMH promotes research to enhance the understanding of minority mental health and health disparities, aiming to reduce these disparities and achieve mental health equity.
• Global Mental Health: The Global Mental Health Team is working to improve the lives of people living with or at risk for mental illnesses in low-resource settings worldwide.

IMPLEMENTATION STRATEGY:

• Precision Psychiatry Video: Conduct an on-camera Q&A with a Sierra Meadows Dr. to discuss precision psychiatry and how it is being embraced to improve treatment outcomes for depression and other mental illnesses.
• SMI and COVID-19: Use creative graphic animations to “unmask” educational content about the risks of COVID-19 for individuals with SMI and the importance of vaccinations.
• Genomic Psychiatric Advances: Create Posts/Stories/Reels using creative animated graphics to illustrate the data as it pertains to advances in genomic research.
• Mental Health Equity: Post short video interviews and/or Q&A with an expert discussing the issue of mental health disparities where minorities are concerned, as well as Sierra Meadows Commitment to bridging that gap.
• Genomics in Mental Health Explained: Create a simple animation explaining the role of genomics in mental health. (What it is and why it can be effective)

HOT TOPICS:

According to Harvard Health Publishing, the following mental health topics are currently most topical:

• Managing Stress and Anxiety: Strategies for coping with everyday stress and anxiety, including mindfulness, meditation, and lifestyle changes.
• Depression: Understanding symptoms, treatment options, and new research in the field of depression.
• Brain Health and Neurology: The connection between mental health and brain health, including the effects of neurogenerative disease on mental well-being.
• Sleep and Mental Health: The impact of sleep on mental health and tips for better sleep hygiene

IMPLEMENTATION STRATEGY:

• “Take a Breath” with Sierra Meadows: A post encouraging followers to pause at intervals during the day to engage in a deep breathing exercise to help manage stress and anxiety.
• “It’s More Than a Word, DEPRESSION.” Illustrate, in a series of posts, the various signs of depression with a hopeful message that help is available at Sierra Meadows.
• “Knowledge is Power” – A series of posts featuring Harvard Health Publishing’s findings on the connection between brain health and neurology, to educate the audience.
• Trouble Sleeping? Try This: A series of posts with suggestions to assist with better sleep (EX: a warm bath, a calming tea, or soothing music before bed).

HOT TOPICS:

According to Psychology Today, the following mental health topics are currently most topical:

• The Role of Chief Health Officers (CHO’s) in Mental Health: The pandemic has increased the focus on workforce well-being and mental health in the business world. This has resulted in the emergence of Chief Health Officers – and their involvement in strategic policies for employee health and work-life balance, addressing issues like systematic racism, job loss, unpredictable working conditions, and burnout.
• Romancing Trauma: There’s a growing cultural fascination with stories of trauma. This trend reflects a broader interest in authenticity and the simplification of complex life experiences. However, the term “Trauma” is often used broadly, encompassing stress, grief, and significant life experiences that may not clinically qualify as trauma.

IMPLEMENTATION STRATEGY:

• Spotlight CHO’s at local companies.
• “What is it?” – Learn about the dangers of romanticizing trauma in Psychology Today’s insightful article (linked). Discover why it is essential to have a balanced perspective.